Hi, I’m Alicia!
- find out more about my work and passions
- follow my early entrepreneurial journey
- live vicariously from my learnings (and mistakes)
- become inspired by my travels and adventures
- gain recommendations for useful products and services
- ask me to share my tales by speaking at your event
About me
Entrepreneur, passionate speaker, empathetic advisor.
Explore some of the things I’ve built and achieved. Listen, read and watch some of my interviews and coverage. And get in touch if you’d like me to help you with your business or speak at your event.
Ruminations
Thoughts, experiences, ideas and reflections
A blog documenting the trials and tribulations of starting and running a tech startup, of living in these exciting but challenging times, and of learning and becoming – bit by bit – the best I can be.
Recent ruminations
One chapter ends, another begins…
Boy am I glad I have separated the corporate blog from my personal blog. I have written now a very sensible and official post on the corporate blog about our funding round, which took me
Reinvention
When I first started this blog, I had a grand vision. I would write about the trials and tribulations of starting a web startup, imparting the wisdom I picked up along the way, and the
A new way to dine
Skimbit is lucky enough to have the strategic IT assistance of a friend of mine, Bernie. But Bernie is a busy boy. And besides helping us solve impossible problems and other nifty little things, he
Recent shopping posts
My startup journal from the very beginning…
April 2019
1 year after leaving Skimlinks
Today is the one year anniversary of announcing I was leaving (and actually leaving) Skimlinks. As I write this, I am sitting at my
May 2019
What I’ve been working on: FLOWN
A week or two after I left Skimlinks, a year ago now, I first encountered this problem: that it's hard to get things done
November 2019
To start-up or not to start-up, that is the question
18 months ago, I stepped down from the company I birthed and led for 11 years. One of the (many) reasons I did this,
December 2019
Memories of old dreams
A few years ago, while rummaging through old boxes at my parents' house in Sydney, I discovered a list of my childhood dreams. I
January 2020
How to choose an Advisory Board for your startup
I'm writing this blog post instead of writing an email. It would be an email to a fabulous proptech company at which I am
May 2020
The end of a startup
13 years ago, I began a version of this blog. You can even read that first post here (and if you scroll to the