Hi, I’m Alicia!
- find out more about my work and passions
- follow my early entrepreneurial journey
- live vicariously from my learnings (and mistakes)
- become inspired by my travels and adventures
- gain recommendations for useful products and services
- ask me to share my tales by speaking at your event
Entrepreneur, passionate speaker, empathetic advisor.
Explore some of the things I’ve built and achieved. Listen, read and watch some of my interviews and coverage. And get in touch if you’d like me to help you with your business or speak at your event.
Thoughts, experiences, ideas and reflections
A blog documenting the trials and tribulations of starting and running a tech startup, of living in these exciting but challenging times, and of learning and becoming – bit by bit – the best I can be.
Adventures, get-aways, wanderings and discoveries
I love to savour the world’s beauty, experience its teachings, and survive the inevitable mishaps along the way! From the verdant footpaths of Britain to the ancient ruins of Peru, I’ll share my tales and recommend top tips.
How to *actually* help an early stage startup
I'm at it again, second time around. I'm back in the madness/hellscape/euphoria of early stage startup life. Like giving birth to an actual child (I'm told), after a few years, you forget how bad the
How to resign from your own company
Startup founders are the subject of a very intensive content marketing campaign led by VCs. VC's success come from investing in people that are so focused and determined to succeed, that they give up everything
A simple guide to affiliate marketing
Oddly, in the last couple of weeks, I've had 7-8 emails from friends asking for some advice on affiliate marketing. It's weird: I ran Skimlinks for 11 years, and yet as soon as its not
Recent travel posts
I cried (with joy) for you, Argentina (part 1 – Buenos Aires)
What a country! Who would have thought, 8 months ago when I hired a virtual project manager via Upwork, that I'd end up with a dear friend and an Argentinian adventure. I met Paula online,
The end of the adventures of Leithy, Lumi and Lancelot
Just over 3 months ago, I set off on an adventure. I had bought a car (Lancelot) and loaded it with my puppy (Lumi) and quite a lot of other luggage, and drove off. There
Watching and being in Game of Thrones at the same time
It is quite surreal to one day be walking on a Basque beach with uniquely shaped jutting stone cliffs, and the next day see it on TV as Daeneyrs' ancestral home of Dragonstone. Here I
Recent shopping posts
My startup journal from the very beginning…
Here we go…
Damn, I hate to admit it, but Google are good. After struggling for more hours than I will admit, trying to get the Terapad
The thing I find the hardest to cope with while trying to start a business and work full-time, is the sleep deprivation. This is
Negotiating contracts – part 1
It was quite a scary process for me to finalise the contract with the development house I engaged to develop my site. They are
Negotiating contracts – part 2
Once the price and scope of works was finalised between myself and my supplier, it was time to finalise and sign the contract. This
Designing a logo
Now, I admit, I made this a bigger deal than perhaps it warranted. On the other hand, why start a company if you don't
To work or not to work…
Not that I have a choice at the moment, but not a day goes by when I ponder on whether I can do this