Hi, I’m Alicia!

About me

Entrepreneur, passionate speaker, empathetic advisor.

Explore some of the things I’ve built and achieved. Listen, read and watch some of my interviews and coverage. And get in touch if you’d like me to help you with your business or speak at your event.


Thoughts, experiences, ideas and reflections

A blog documenting the trials and tribulations of starting and running a tech startup, of living in these exciting but challenging times, and of learning and becoming – bit by bit – the best I can be.


Adventures, get-aways, wanderings and discoveries

I love to savour the world’s beauty, experience its teachings, and survive the inevitable mishaps along the way! From the verdant footpaths of Britain to the ancient ruins of Peru, I’ll share my tales and recommend top tips.


Tech & gadgets, fashion & beauty, green & lifestyle

Explore some of the best products and services that I’ve tested and advocate. There is so much stuff out there that is crap, here’s a bunch of things that aren’t.

Recent ruminations

Read more Rumination posts

Recent travel posts

Read more Travel posts

Recent shopping posts

Read more Shopping posts

My startup journal from the very beginning…

January 2007

Here we go…

January 1st, 2007|

Damn, I hate to admit it, but Google are good. After struggling for more hours than I will admit, trying to get the Terapad

Sleep deprivation

January 16th, 2007|

The thing I find the hardest to cope with while trying to start a business and work full-time, is the sleep deprivation. This is

Designing a logo

January 30th, 2007|

Now, I admit, I made this a bigger deal than perhaps it warranted. On the other hand, why start a company if you don't

February 2007

Read more startup journal posts in descending order