Hi, I’m Alicia!
- find out more about my work and passions
- follow my early entrepreneurial journey
- live vicariously from my learnings (and mistakes)
- become inspired by my travels and adventures
- gain recommendations for useful products and services
- ask me to share my tales by speaking at your event
About me
Entrepreneur, passionate speaker, empathetic advisor.
Explore some of the things I’ve built and achieved. Listen, read and watch some of my interviews and coverage. And get in touch if you’d like me to help you with your business or speak at your event.
Ruminations
Thoughts, experiences, ideas and reflections
A blog documenting the trials and tribulations of starting and running a tech startup, of living in these exciting but challenging times, and of learning and becoming – bit by bit – the best I can be.
Recent ruminations
What not to say when in America (or, How to be understood when in America)
I have now had the pleasure of living in San Francisco for 3 months, and have experienced a great many times the frustration of either being misunderstood, not being understood at all, or even worse,
Fire in the eyes
This is my guide to hiring: look for the ‘fire in the eyes’. I look for someone who’s eyes twinkle when they talk about their hopes and ambitions, and when they talk about your company.
Coming to America!
My team and I recently made one of the hardest decisions we have ever made. Despite being proud of being a UK-based company achieving success internationally, it was becoming obvious that to take ourselves to
Recent travel posts
Girlie roadtrip
As promised, here is an update on the rest of my girlie roadtrip, which I promise, will make you giggle, yearn, and feel educated. Not a bad reward for reading all I have to write,
Recent shopping posts
My startup journal from the very beginning…
February 2009
Reinvention
When I first started this blog, I had a grand vision. I would write about the trials and tribulations of starting a web startup,
One chapter ends, another begins…
Boy am I glad I have separated the corporate blog from my personal blog. I have written now a very sensible and official post
April 2010
Kicking things off again
Its been a very very long time since I have written in this blog. The last post was such a fitting place to stop,
How to ask for advice from busy CEOs
I’m at a fascinating point in my startup journey. I am still growing my company, I don’t think of myself as a success yet.
May 2010
Growing pains
We always knew it would happen. The day after we closed our last funding round, I sat with my team, there were 9 of
November 2010
Coming to America!
My team and I recently made one of the hardest decisions we have ever made. Despite being proud of being a UK-based company achieving