Hi, I’m Alicia!
- find out more about my work and passions
- follow my early entrepreneurial journey
- live vicariously from my learnings (and mistakes)
- become inspired by my travels and adventures
- gain recommendations for useful products and services
- ask me to share my tales by speaking at your event
About me
Entrepreneur, passionate speaker, empathetic advisor.
Explore some of the things I’ve built and achieved. Listen, read and watch some of my interviews and coverage. And get in touch if you’d like me to help you with your business or speak at your event.
Ruminations
Thoughts, experiences, ideas and reflections
A blog documenting the trials and tribulations of starting and running a tech startup, of living in these exciting but challenging times, and of learning and becoming – bit by bit – the best I can be.
Recent ruminations
Growing pains
We always knew it would happen. The day after we closed our last funding round, I sat with my team, there were 9 of us, and we said “You know things are going to change
How to ask for advice from busy CEOs
I’m at a fascinating point in my startup journey. I am still growing my company, I don’t think of myself as a success yet. Not until I’m wildly profitable or I’ve been acquired for a
Kicking things off again
Its been a very very long time since I have written in this blog. The last post was such a fitting place to stop, that it felt almost criminal to sully such a poetic ending
Recent shopping posts
My startup journal from the very beginning…
November 2010
Fire in the eyes
This is my guide to hiring: look for the ‘fire in the eyes’. I look for someone who’s eyes twinkle when they talk about
April 2018
The serendipity of unemployment
Today was my second day of London-based "unemployment". I use quote marks, because I'm not really sure what to call this state I am
Busy doing not much
I'm a few days into my London-based post-CEOship. I've been phenomenally lucky that these days have coincided with a totally unseasonal heatwave, and I'm
September 2018
My “sabbatical” (or my “Summer of Love”)
As many of you know, on April 4th, 2018, I stood shaking with nerves in front of the Skimlinks team, and told them that
March 2019
Leithy, Lumi and Lancelot hit the road
I have some exciting news to announce. On April 1st, Lumi and I will be heading off in my new car (that I’m dubbing
April 2019
Lancelot heads to Avallon
The poetry and synchronicity of my choice of car name and my choice of first destination in France is not lost on me. Both