Hi, I’m Alicia!
- find out more about my work and passions
- follow my early entrepreneurial journey
- live vicariously from my learnings (and mistakes)
- become inspired by my travels and adventures
- gain recommendations for useful products and services
- ask me to share my tales by speaking at your event
About me
Entrepreneur, passionate speaker, empathetic advisor.
Explore some of the things I’ve built and achieved. Listen, read and watch some of my interviews and coverage. And get in touch if you’d like me to help you with your business or speak at your event.
Ruminations
Thoughts, experiences, ideas and reflections
A blog documenting the trials and tribulations of starting and running a tech startup, of living in these exciting but challenging times, and of learning and becoming – bit by bit – the best I can be.
Recent ruminations
Memories of old dreams
A few years ago, while rummaging through old boxes at my parents' house in Sydney, I discovered a list of my childhood dreams. I must have been 14 or 15 when I wrote it. It
To start-up or not to start-up, that is the question
18 months ago, I stepped down from the company I birthed and led for 11 years. One of the (many) reasons I did this, is because I was eager to start other companies. I had
What sex, tipping and product design have in common
This is a slightly awkward piece to write, because it is about sex (sorry, mum). But I'm not a sex columnist, I usually write about my travels and starting tech businesses. But it strikes me
Recent travel posts
Truffle hunting in Marche
Last weekend, while wearing white jeans, white trainers and a white-ish jumper, you would have found me squatted over rich black soil, burrowing with my bare hands, in the pursuit of black gold. I was
A weekend to plan in Toulouse
London has been getting me down lately. Admittedly it is February, and I've long had a hate/hate relationship with the month in London. I have a personal saying: one should never make life-changing decisions in
Stream: My favourite annual conference
For some reason I don't question too hard, I have been lucky enough to be invited to WPP's annual "unconference" Stream for 10 years. For those who haven't experienced an "unconference" before, it is a
Recent shopping posts
My startup journal from the very beginning…
March 2007
Death of my social life
I finally caught up on all my sleep this weekend, so I am ready for the onslaught of the next fortnight. We are in
Writing an ‘About us’
For the last few days I have been in issue logging mode. Days and days of testing, describing issues, thinking analytically about flow and
It’s been a while…
Apologies for my scarcity of entries lately. Life has been tough and busy lately. My day job has gotten hugely demanding, and I'm on
April 2007
Life-long ambitions
I have been extraordinarily busy. What with working a full-time job, trying a launch my business (which is very close!), in the midst of
I’ve launched softly
A massive apology to those kind souls who have been supportive and interested in my burgeoning business. I have been terribly recalcitrant in keeping
Being frugal
The challenge with starting a business using your own savings, is you have to try to achieve elegance while being stingy. A few of