Hi, I’m Alicia!

About me

Entrepreneur, passionate speaker, empathetic advisor.

Explore some of the things I’ve built and achieved. Listen, read and watch some of my interviews and coverage. And get in touch if you’d like me to help you with your business or speak at your event.


Thoughts, experiences, ideas and reflections

A blog documenting the trials and tribulations of starting and running a tech startup, of living in these exciting but challenging times, and of learning and becoming – bit by bit – the best I can be.


Adventures, get-aways, wanderings and discoveries

I love to savour the world’s beauty, experience its teachings, and survive the inevitable mishaps along the way! From the verdant footpaths of Britain to the ancient ruins of Peru, I’ll share my tales and recommend top tips.


Tech & gadgets, fashion & beauty, green & lifestyle

Explore some of the best products and services that I’ve tested and advocate. There is so much stuff out there that is crap, here’s a bunch of things that aren’t.

Recent ruminations

Read more Rumination posts

Recent travel posts

Truffle hunting in Marche

March 24th, 2019|Travel|

Last weekend, while wearing white jeans, white trainers and a white-ish jumper, you would have found me squatted over rich black soil, burrowing with my bare hands, in the pursuit of black gold. I was

A weekend to plan in Toulouse

February 24th, 2019|Travel|

London has been getting me down lately. Admittedly it is February, and I've long had a hate/hate relationship with the month in London. I have a personal saying: one should never make life-changing decisions in

Read more Travel posts

Recent shopping posts

Read more Shopping posts

My startup journal from the very beginning…

March 2007

April 2007

Life-long ambitions

April 5th, 2007|

I have been extraordinarily busy. What with working a full-time job, trying a launch my business (which is very close!), in the midst of

I’ve launched softly

April 25th, 2007|

A massive apology to those kind souls who have been supportive and interested in my burgeoning business. I have been terribly recalcitrant in keeping

Being frugal

April 26th, 2007|

The challenge with starting a business using your own savings, is you have to try to achieve elegance while being stingy. A few of

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Read more startup journal posts in descending order